Your squeeze page is perhaps the most important page of your business website. It is the first page that people see when they arrive at your site. It is actually where you lay the groundwork for meeting your goals. What, precisely, is a squeeze page?
A squeeze page could be anything you would like it to be. It can be a web page on which you obtain addresses before allowing people to see the content of your site. You can make it the primary page of your blog. You could use it for a sales page. It is the web page that you drive targeted traffic to as an introduction to whatever your project is about. There is no limit to your flexibility. This implies that there is also lots of room in which you can make lots of mistakes. Here are some of the major mistakes you can make and exactly how you can avoid them.
1. Screwing up the title. You would like your title (or your headline) to truly grab your traffic's interest. Headline and title writing are quite difficult. If you could afford the cost, you need to engage a skilled copywriter to do the job for you. In addition to making sure that your title/headline is straightforward, you have to be sure that it's descriptive and entertaining as well. If people do not enjoy your headline, there is absolutely no way that they will move on to the other content that you've created. They'll simply click away from the webpage. So give your very best to get it right.
2. A lot of people are actually setting up squeeze pages that appear and operate just like every other web page on their sites. When you're a personal blogger, this is most effective as the lead capture page is often the first page of your weblog. As someone who is developing a business, however, one of the most effective things you can do is create your lead capture page so that you can really get people's interest.
3. Don't try to do too much on your squeeze page. Your lead capture page will need to just have one purpose at a time. You get to choose what that objective is. If the goal is to build up your list, your entire lead capture page should be about acquiring people's information. When you wish to sell something, your lead capture page ought to focus on the selling of that certain product. If you ask too much of the targeted traffic flowing in to your page, all that can happen is that they're going to get confused. The conversion ratio falls because your readers aren't going to know what they must do first. All that occurs then is that they'll click away.
4. You should not ignore basic design aesthetics. For reasons unknown, people think that a lead capture page should be loud and flashy to ensure success. Don't give in to the crowd on this, however much pressure you get. If you are not certain what to do with regards to a design, engage a professional designer to assist you.
Just continue to keep working. Don't get lazy or slack off with regards to developing your landing page. Keep on perfecting it!
A squeeze page could be anything you would like it to be. It can be a web page on which you obtain addresses before allowing people to see the content of your site. You can make it the primary page of your blog. You could use it for a sales page. It is the web page that you drive targeted traffic to as an introduction to whatever your project is about. There is no limit to your flexibility. This implies that there is also lots of room in which you can make lots of mistakes. Here are some of the major mistakes you can make and exactly how you can avoid them.
1. Screwing up the title. You would like your title (or your headline) to truly grab your traffic's interest. Headline and title writing are quite difficult. If you could afford the cost, you need to engage a skilled copywriter to do the job for you. In addition to making sure that your title/headline is straightforward, you have to be sure that it's descriptive and entertaining as well. If people do not enjoy your headline, there is absolutely no way that they will move on to the other content that you've created. They'll simply click away from the webpage. So give your very best to get it right.
2. A lot of people are actually setting up squeeze pages that appear and operate just like every other web page on their sites. When you're a personal blogger, this is most effective as the lead capture page is often the first page of your weblog. As someone who is developing a business, however, one of the most effective things you can do is create your lead capture page so that you can really get people's interest.
3. Don't try to do too much on your squeeze page. Your lead capture page will need to just have one purpose at a time. You get to choose what that objective is. If the goal is to build up your list, your entire lead capture page should be about acquiring people's information. When you wish to sell something, your lead capture page ought to focus on the selling of that certain product. If you ask too much of the targeted traffic flowing in to your page, all that can happen is that they're going to get confused. The conversion ratio falls because your readers aren't going to know what they must do first. All that occurs then is that they'll click away.
4. You should not ignore basic design aesthetics. For reasons unknown, people think that a lead capture page should be loud and flashy to ensure success. Don't give in to the crowd on this, however much pressure you get. If you are not certain what to do with regards to a design, engage a professional designer to assist you.
Just continue to keep working. Don't get lazy or slack off with regards to developing your landing page. Keep on perfecting it!
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